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The BRO Phenom, and the Demise of Sexual Labeling: An App That Connects Straight Men for Sex Is Challenging Simple Definitions

There is something fascinating going on in the basement of our culture.

Not all that long ago, there were a relatively small number of words we used to describe sexual orientation: heterosexual (straight), homosexual (gay), bisexual (attracted to both genders), asexual (not attracted to sex), etc. But over recent decades, it's as though our culture's subterranean sexual boiler, the one that produces and reinforces the hot new labels and language trends, has become superheated.

Facebook, for instance, lists some 51 sexual orientation labels by which users can identify themselves, and these are ever expanding on countless Internet sites and discussion forums. It's enough to make therapists, who often see it as our responsibility to name the slippery things going on in our psyches in order to help our clients with identity problems, a little despondent.

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